Strategic brand clarity for founders entering their next chapter


Brand Strategist & Designer
Mike Moreno
Your business doesn't need more design – it needs clarity and momentum.
I work with founder-led businesses that feel stuck in still waters. They're doing good work, but their brand no longer reflects where they're headed – or the level they're playing at.
Through my Make Waves, Not Wishes approach, I help brands move from stagnation and confusion to clarity, confidence, and forward momentum. The result is a brand that feels intentional, distinctive, and ready to support growth – not hold it back.
With over a decade of experience working across startups and established brands, and a design education spanning the United States and Australia, I bring both strategic thinking and refined visual craft to every project. I've worked closely with hospitality, automotive, lifestyle, and founder-led businesses in crowded markets where standing out actually matters.
What started as an early obsession with lettering and typography has evolved into a focused practice: helping businesses show up with confidence and make waves – instead of blending in and hoping for the best.
Ready to Make Waves?
Share a few details so we can see if it's the right fit to work together.




