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From Still Waters to Brands that Make Waves

I help founder-led businesses in crowded markets move from brand confusion and stagnation to clear, confident brands that create momentum and support growth.

Mike is wearing a vibrant summer outfit while walking in the direction of growth.

Strategic brand clarity for founders entering their next chapter

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Brand Strategist & Designer

Mike Moreno

Your business doesn't need more design – it needs clarity and momentum.

I work with founder-led businesses that feel stuck in still waters. They're doing good work, but their brand no longer reflects where they're headed – or the level they're playing at.

Through my Make Waves, Not Wishes approach, I help brands move from stagnation and confusion to clarity, confidence, and forward momentum. The result is a brand that feels intentional, distinctive, and ready to support growth – not hold it back. 

With over a decade of experience working across startups and established brands, and a design education spanning the United States and Australia, I bring both strategic thinking and refined visual craft to every project. I've worked closely with hospitality, automotive, lifestyle, and founder-led businesses in crowded markets where standing out actually matters.

What started as an early obsession with lettering and typography has evolved into a focused practice: helping businesses show up with confidence and make waves – instead of blending in and hoping for the best.

Hire Me

Ready to Make Waves?

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Mike
the
Rebel

I respectfully recognise all Aboriginal and Torres Strait Islander Traditional Custodians of Country and their continuing connection to land, sea, culture and community. I pay my respects to Elders past, present and emerging.

©Mike the Rebel 2025

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